Course Curriculum
Section One
Available in
days
days
after you enroll
- Meet Your Trainer! (0:27)
- What is Social Media? (0:42)
- Social Media Trifecta (1:22)
- The Sweet Spot for Brands! (0:20)
- Evolution of Social Media (1:11)
- The Social Media Revolution (2:08)
- Why is it Important? (1:03)
- Social Media Usage Numbers (0:47)
- Social Media for Marketers (0:47)
- From Conventional to Conversational #1 (0:33)
- Conventional to Conversational #2 (0:20)
- Inbound Marketing: A New Way (0:42)
- Inbound Marketing Methodology (2:17)
- Social Media Content Development (1:05)
- Social Media Marketing Plan
- Step 1 - Align Goals to Business Objectives (1:04)
- Step 2 - Understand Your Target Audience (0:26)
- Step 3 - Conduct a Competitive Analysis (0:42)
- Step 4 - Craft Your Content Strategy (0:47)
- Section 1 - Checked
Section Two
Available in
days
days
after you enroll
- Social Media Channels (2:06)
- Facebook (5:43)
- Ad or Post? (0:56)
- Native Ads vs Display Ads (1:05)
- Facebook Ad Formats #1 (0:55)
- Facebook Ad Formats #2 (3:38)
- Facebook Targeting #1 (0:57)
- Facebook Targeting #2 (1:32)
- Facebook Algorithm (2:30)
- Facebook Live #1 (0:44)
- Facebook Live #2 (0:34)
- Facebook Messenger Chatbot (1:11)
- Section 2 - Checked
Section Three
Available in
days
days
after you enroll
Hi, I'm Joann Soon.
I'm the marketing director of a digital technology training company and content lead for a Fintech startup.
Join me today as I introduce you to social media, how it's impacting the world, and what we should do about it.